by Gareth James
•
22 January 2020
We're often asked, "What makes a good video marketing strategy?"
And to be honest that's a difficult question to answer in a short video like this as there are so many factors to consider.
So what I'm going to do is give you three things that you need to consider when putting your video marketing strategy together.
First of all, understand your audience.
Who are they?
Where are they hanging out online?
And what do they want to know?
When you know these things then you can make content that engages with them.
Secondly, begin with the end in mind.
Understand what you want the video to do.
And finally, know what you're going to do with the video.
Remember, video is great, but it's only a medium.
You need to work with your video so that your video can work for you.
If you want to find out more about video marketing, in particular, video marketing strategies, give us a call, we're happy to help.